| Downloading Myths Challenged |
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People who illegally share music files online are also big spenders on legal music downloads, research suggests. Digital music research firm The Leading Question found that they spent four and a half times more on paid-for music downloads than average fans. Rather than taking legal action against downloaders, the music industry needs to entice them to use legal alternatives, the report said. More needs to be done to capitalise on the power of the peer-to-peer networks that many music downloaders still use, said the report's authors. The study found that regular downloaders of unlicensed music spent an average of £5.52 a month on legal digital music. This compares to just £1.27 spent by other music fans. "The research clearly shows that music fans who break piracy laws are highly valuable customers," said Paul Brindley, director of The Leading Question. The BPI (British Phonographic Industry) welcomed the findings but added a note of caution. "It's encouraging that many illegal file-sharers are starting to use legal services," said BPI spokesman Matt Philips. "But our concern is that file-sharers' expenditure on music overall is down, a fact borne out by study after study. |