| Growing number of artists are going independent |
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"...Signed to a major label, with promises of widespread distribution and big promotional budgets, yet going nowhere. They are casualties of an industry increasingly geared toward acts who can reliably sell millions of albums at a time. As a result, a growing number of artists who do not fit that paradigm are going independent -- financing their own records and tours, securing distribution deals and serving as their own publicists. For these so-called Do It Yourself artists, securing a major-label deal is no longer the object of their aspirations. They have either become disillusioned with the majors based on past mishaps or never saw a place for themselves within the establishment to begin with. Their efforts have been facilitated by home recording and the Internet. The number of people recording music has also skyrocketed as home recording equipment and software have become increasingly affordable. A basic recording program, which can handle about 16 separate tracks, can now be bought for less than $100. Skilled DIY musicians can learn to record music partially or wholly at home that sounds almost as good as what can be produced in a slick studio." |