Warner Music Group is creating a new music-distribution mechanism that will rely on digital downloads instead of compact discs.

Edgar Bronfman Jr., Warner Music's chairman and CEO, said Monday that the new mechanism will be called an "e-label," in which artists will release music in clusters of three songs every few months rather than a CD every few years.

"We're trying to experiment with a new business model," he told an audience of about 150 people at a Progress & Freedom Foundation conference here. "We're going to try to see where this goes."

The e-label will permit recording artists to enjoy a "supportive, lower-risk environment" without as much pressure for huge commercial hits, Bronfman said. In addition, artists signed to the e-label will retain copyright and ownership of their master recordings.

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